Canadian data updates include the new Opticks Powered by Vividata (Gender) database, a behavioural database using Vividata’s syndicated study to generate lifestyle and media profiles based on gender. Other databases included are from financial, health, behavioural, location and geographic categories.
US data updates include Claritas Pop-Facts Premier and Advanced (available in a 2021 ENVISION workspace). This release also features a new Senior Life 55+ Dashboard and a new Hispanic Population Executive Dashboard both featuring Pop-Facts Premier data. Other databases updated are from our location products.
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