We are thrilled to announce the release of the new MobileScapes 2.1 functionality within ENVISION. MobileScapes is already the most accurate, comprehensive and up-to-date mobile movement data available in the market, and it has only gotten better!
Two New Data Sources Added
New data sources have been added to MobileScapes, further enhancing the integrity of the data by increasing the number of high-quality devices and strengthening the geographic and demographic representation. These data enhancements lead to better capture of populations visiting points of interest, helping to make marketing and business decisions easier.
New: MobileScapes Data Extract Summary Report
Create a 2-page summary report about any existing extract using the MobileScapes Data Extract Summary Report to help answer questions like:
How many unique visits and visitors are found in my extract? What is the more popular day of the week and daypart for visits.
Which PRIZM® segment(s) are contributing the most visits?
From what FSAs do visits originate and what do catchment areas look like for visits?
Custom Naming of Aggregate Geofences
Inclusion of CMA Codes in the Geofence Explorer
On the Fly Polygon Measurement
Access the enhanced MobileScapes features via mapping in ENVISION. Add MobileScapes as a layer to use in conjunction with all other layer features
Data updates and maintenance days/weekends (system offline):